深受企业信赖的网站优化SEO服务

SEO公司最常评估的指标是流量和您的主要关键字排名。这些数据是SEO成功的重要指标。毕竟，在搜索结果中获得高排名是您选择投资SEO的原因。

但是单靠流量并无法帮助您提高业绩，应随时关注的关键指标是转化率。具体来说，您必须了解在搜索结果中排名高的页面转化率，例如登陆页面、丰富的文案页面，甚至是网站的核心页面。

转化率是您的页面将访客转化为销售目标的比率。大多数公司对“转化”的定义不同，但通常是指将实际销售目标或访客转化为潜在客户。
基本上，当访客在您的网站上除了浏览之外还有执行其他操作时，就会发生转化。

目标页面的转化率计算公式如下：

转化率 =（转化量/页面访客人数）

如果您的网页有100位访客，其中5位转化了，则您的转化率为5％。

实现高转化率的因素如下：

1. 您的网页针对转化率做了优化
2. 您推广网页的渠道是正确的
3. 您的网页吸引了相关的受众

如果您的访客转化了，这意味着您的页面符合他们的期望。他们在您的页面上找到了要找的内容，或者他们觉得被说服了，因此决定采取行动。
SEO外包公司可以为您提供转化率优化服务，以帮助您吸引合适的受众并立即转化。为您发布与买家角色相关的内容，并设计您的网页来提高转化率。

In addition to optimizing your website for conversions, your SEO services should significantly increase your website traffic — with the right agency, exponentially so. However, not all website traffic is the same, depending on the source of that traffic.

You can break them down to a more granular level if you like, but there are essentially four types of website traffic:

1. Direct traffic
2. Referral traffic
3. Paid traffic
4. Organic traffic

Direct traffic refers to when a person intentionally inputs your website’s URL into their browser. If you provide a service through your website, such as a cloud-based tool, you’ll likely have a high level of direct traffic because your customers must go to your website to log in.

Referral traffic refers to traffic from other websites. If another website has a backlink to one of your web pages and someone follows it, this is considered a referral. Traffic is just one of the benefits of these types of backlinks. They also provide a technical benefit by telling search engines that your site is authoritative and people like it.

Paid traffic is traffic gained by paid search results and other forms of digital advertising. Many businesses make the mistake of devoting most of their digital marketing spend to paid traffic. While paying for ads can give you a short boost, this isn’t a long-term strategy (unless you have very deep pockets).

Organic traffic refers to when someone finds your website through an internet search. This is the most sought-after form of web traffic because it generates the most significant ROI. A boost in organic traffic is also one of the most recognizable indicators of a successful SEO strategy. 
By creating valuable content and ranking your pages in relevant results, you can bring in more relevant users to convert on your webpages.

To make the ROI of organic traffic clearer, consider this: 51% of all website traffic comes from organic search, 40% of online revenue is captured by organic traffic, and 32.5% of traffic goes to the first Google organic search result.

Your bounce rate refers to the number of visitors who come to your website, then navigate away after only viewing one page. If you have a high bounce rate, it could indicate one problem or many different problems.

For example, if some of your landing pages are ranking for search terms that aren’t relevant to your target buyers, you’ll probably receive a high bounce rate for those pages. The people finding your landing pages have no reason to buy, so they leave the page.

Of course, a high bounce rate could also indicate that you’re turning away relevant traffic. If an interested buyer finds your website and discovers that it isn’t user-friendly, that it loads too slowly, or that what they were looking for isn’t easy to find, they’ll likely navigate away.

If you buy SEO services like website optimization, you should use this metric to measure your progress, at least in part. With the right investment, your bounce rate should drop substantially. 

Once you gain domain authority, it’s easy to sit back and assume you’ve made the grade. But authority fluctuates as frequently as the content landscape on the internet. What was relevant one month may not be relevant the next.

Websites that have a high level of domain authority provide a lot of value to their visitors. They’re also updated frequently with helpful content, and they usually have history. Take Forbes, for example. Here’s their domain authority (DA) ranking out of based on a ranking system of 1 to 100:
(Source: Search Engine Reports)

To maintain your rankings on Google and the authority of your website, you need to stay active. That means posting new content frequently, updating old content so it’s relevant, repurposing extraneous content, and staying on top of your SEO.

With the right help, you can obtain the authority you’ve always wanted and keep it. With the right investment, you can even beat the giants in your industry.

Finally, the most tangible benefit you should see from your SEO services is more business. If you aren’t seeing an uptick in revenue, then your SEO services aren’t much of an investment.

But keep in mind, you’ll need to be patient. Executing an SEO strategy is like running a locomotive: It takes time to get rolling, but once you’re flying down the tracks, the results are obvious.

You can get plenty of quick wins at the beginning of your SEO strategy, too. Consider setting revenue goals with your partner based on your budget and the services they recommend.

Calculating the ROI of your SEO investment isn’t as straightforward as calculating the ROI of your ad spend. There isn’t always a direct correlation between the SEO services you pay for and your revenue. Often, there are a few other metrics that are directly influenced by SEO, such as your web traffic, your conversion rates, and your domain authority.

To calculate your ROI, you’ll need to determine how much revenue you’ve earned from those specific metrics, then calculate how your SEO investment affected them.

For example, let’s say you spend $1000 on SEO services and see a traffic increase of 100 visitors. If just five of those visitors become customers, but they spend $5000 total, you can do a basic calculation to determine your ROI:

ROI = (Value of investment – Cost of investment)

Therefore:

If the value is 5000 and the investment was 1000, then ROI is 4,000 (or 400%)