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Search engine optimization (SEO) matters more for your website than you might think. It is defined as the process of optimizing website content to make it more attractive to search engines and users. It determines where your website shows up on results pages, impacting the number of people who click on the link to your site.
With a recent study showing that the first organic result in Google Search has a click-through rate of 28.5% on average, this number gradually falls after the first position—becoming only 2.5% by the tenth position. This shows that focusing on eCommerce SEO is a key strategy to boost the visibility of every online and offline business.
To understand how search engine optimization works, it’s important to look at the benefits that it brings to users and search engines. Firstly, search bots from engines like Google visit web pages, then it catalogs and ranks them on an index using complex algorithms.
As users type search queries and keywordsWords or phrases that users type into search engines to find information. into the search bar, the search engine decides which results to show them in order of relevance. When you optimize your site, you should not only focus on the technical aspects of SEO but also explore what type of content viewers want to consume.
This will allow you to connect with them and provide them with the solutions that they’re searching for online. However, using outdated or unethical SEO practices can seriously harm your site. Tactics like keyword stuffingOverloading a page with keywords to manipulate search engine rankings. and other black hat techniques designed to fool search engines can leadA potential customer referred by an affiliate who has shown interest in the product or service but h... to your website being blacklisted and made invisible to users.
There are two main types of SEO that you need to consider, namely on-page and off-page SEOOptimization actions taken outside the website, primarily involving backlinks and social media.. As a form of digital marketing, optimizing both areas is crucial to improving your website and helping it rank higher in terms of search engine results.
On-page SEOOptimization techniques performed directly on the website, including content and HTML source code. refers to content on your website that you should optimize, including code that isn’t visible to users. This includes the title of any pages and articles on your blog page, quality of research, content, anchor textThe clickable text in a hyperlink, important for SEO as it provides context for the linked page., and HTML headings. Paying close attention to content marketingA strategic approach focused on creating and distributing valuable, relevant, and consistent content... can help improve your ranking.
Optimizing images and page speedThe time it takes for a webpage to load, affecting user experience and conversion rates. can also lead to a better user experience and signal to search engines that your website is trustworthy and worth visiting. To check the quality of your on-page SEO, conducting a content auditA thorough review of existing content to assess its effectiveness and identify gaps. can help you keep track of your overall performance.
Off-page SEO refers to actions that occur outside of your site that can help build the reputation of your page. This includes earning backlinksLinks from other websites pointing to your website, crucial for SEO. from other reputable websites within your nicheA specific segment of the market targeted by affiliates to promote products or services. through the process of link buildingThe process of acquiring backlinks from other websites.. One great way to do this is through guest bloggingWriting and publishing articles on other websites to reach a new audience. and making use of social media networks.
Through off-page search engine optimization, search engines can evaluate the authority of your website and how popular it is in terms of social signals like brand mentionsInstances where a brand is mentioned or tagged on social media platforms., directory submissions, and image and video shares.
Although SEO involves interactions between a range of complex factors, here are a few that can impact your website’s overall ranking:
Investing in SEO for your website means that you’ll see improvements in SEO, in addition to greater visibility, you’ll get:
Although the pricing of SEO services can vary across companies, it’s important to work with a reputable team of experts that can identify potential areas of growth for your brand. Often, you get what you pay for, and SEO provides long-term benefits that pay greater dividends in organic traffic over time.
Get in touch with us today at Bliss Drive to find the SEO package that best suits your needs. Using the latest SEO strategies, our team of experts will deliver a customized organic digital marketing strategy that leads to real results.
