How Do eCommerce Sites Work?

eCommerce is a broad term that encompasses virtually any internet transaction. An eCommerce website is a digital portal that has eCommerce functionality and allows customers to buy products and/or services online.

eCommerce websites range in complexity from simple plug-and-play shopping carts to complex websites that cost thousands of dollars to develop and maintain. Compared to using other online modes of communication, having an eCommerce website allows you to facilitate faster and more convenient transactions.

Framework

eCommerce websites operate in a series of steps that involve the use of website code, a database, and third-party applications such as a payment processor or payment gatewayA service that authorizes and processes payments for online retailers.. SSL certificates are used by eCommerce websites to secure and encrypt all transferred data. Sensitive information, such as credit card numbers, should never be stored in the website's database.

Process

1. A potential customer finds an eCommerce website through search engines. Ensure that your website is search engine optimized so that it can easily be found.

2. A potential customer browses the eCommerce website, adds a product or service to their virtual shopping cart, and then decides to check out.

3. Once the order is complete and payment has been received, you must fulfill the order either in-house or through the use of a third-party company/drop shipper.

Promotion

If you’re planning to launch an eCommerce website, you should have a strategy in place to drive traffic to your website. Begin by increasing the ability of your website to rank in search engines for keywordsWords or phrases that users type into search engines to find information. related to your business. It's also a good idea to use social media to drive additional traffic to your website. Leveraging Shopify plugins can be a great way to optimize your site for search engines and enhance its overall functionality. Finally, you have to find qualified referral trafficVisitors who come to a website through an affiliate's promotional efforts. by networking with authoritative voices in your industry.

Once your website is up and running, the next step is to take it up a notch and invest in professional SEO services. Although there are multiple strategies that will help increase your eCommerce sales, it’s best to collaborate with SEO professionals who know the industry through and through. 

Bliss Drive’s eCommerce SEO services will guarantee your eCommerce website’s success by utilizing strategies that will highlight and work with your company’s unique qualities. Visit Bliss Drive today and collaborate with a digital marketing team that works as hard as you do!