Why Are Categories Important In eCommerce?

Categories are used in eCommerce to organize and group content into different sections. A website that publishes content on a variety of topics can use categories to divide the site into smaller sections. For online stores, categories consist of a variety of products with the same characteristics or attributes.

An eCommerce website's backbone is its system of category pages. Having category pages not only helps search engine crawlers understand your site, but also helps potential customers navigate your site with ease.

eCommerce business owners must properly label and optimize their category pages in order to improve the user experience and site usability. Having a database can help you organize your category pages with ease. Once your categories are labeled properly, you will be able to provide your visitors with an easy and enjoyable online shopping experience. 

Although you are selling products to people and not search engines, category pages boost your eCommerce website’s SEO as a bonus. When you categorize your products, you can improve the accuracy of search results, improve site navigation, group results by topic, and assist users in differentiating between products that are very similar. 

If you want to take it a step further, you can conduct keyword researchThe process of finding and analyzing search terms that people enter into search engines. to determine which category pages will help your site's online visibility. Although your site may already have some category pages, keyword research will help you identify the pages you might lack, what terms would help you rank better, and how to structure your site in a user-friendly way. Integrating inbound marketing strategies can further enhance your online presence, attracting and engaging potential customers through valuable content and personalized interactions.

There are numerous resources available that can help you generate ideas for how to categorize your products. One of these is Google's Taxonomy list, which serves as a guideline for finding the best categories and sub-categories to apply to your products.

Need more help with categorizing your products in a strategic way? Schedule a consultation with Bliss Drive and check out our eCommerce SEO services for comprehensive digital marketing strategies that will help your business reach its full ranking potential.