How To Figure Out eCommerce Data With Analytics

Google Analytics provides a wealth of information about your website's traffic and audience with quantitative data about what users are doing on your site. These can be useful for understanding how people interact with your brand. 

eCommerce businesses owners must understand how their customers shop to boost sales. With Google AnalyticsA web analytics service offered by Google that tracks and reports website traffic. ECmmerce Tracking, you can track shopping activity on your website with transaction data, revenue, products sold, and other information. 

Google AnalyticsThe systematic computational analysis of data or statistics to gain insights and support decision-ma... provides two types of eCommerce reporting: standard and enhanced.

• Standard eCommerce: Tracks revenue, conversion rateThe percentage of visitors who complete a desired action, such as making a purchase or filling out a..., average order value, and specific product performance.
• Enhanced eCommerce: Adds granular data, such as reports for specific checkout steps and stages of the customer journeyThe complete experience a customer has with a brand, from initial awareness to post-purchase interac.... You can also see the performance of coupon codes, affiliateAn individual or company that promotes a product or service in exchange for a commission on the resu... codes, and other promotions.

Before you can start collecting data about your eCommerce site and see why rates are down or up, you need to enable ECommerce Tracking in Google Analytics and add tracking to your online store. To understand how to show eCommerce store in searches, you should also implement SEO strategies, including keyword optimization, content creation, and technical SEOOptimizing the server and website structure to improve search engine crawling and indexing., to improve your online visibility and drive more organic trafficVisitors who come to a website through unpaid search engine results. to your site.

Here’s how:

1. Click on the Admin button in the bottom left corner of your account.
2. Navigate to the View column, click on the dropdown at the top to select the view you want to enable.
3. In the same View column, click on the Ecommerce Settings button.
4. Enable Ecommerce with the on/off toggle and choose between Standard and Enhanced Ecommerce Reporting then hit save.

Once you're done, you will be able to see data such as:

• Product Revenue, which shows the total revenue earned from individual product sales in a given period.
• Unique purchases, which indicates the total number of times a product was part of a transaction. 
• Quantity, which reflects the number of units of a specific product sold in a given period.
• Ecommerce ConversionThe completion of a desired action by a referred user, such as making a purchase or filling out a fo... Rate, which is the percentage of sessions that resulted in an eCommerce transaction. 

The next step to analyzing your eCommerce data is coming up with solutions that will give you an edge over your competitors. Head over to Bliss Drive now and check out our competitive analysis services to see how you fare against the competition.