How To Use Keyword Research for Content Topics and Ideas

You probably already know that keywordsWords or phrases that users type into search engines to find information. can help grow your business through SEO. However, these keywords can serve another purpose — generating relevant topics that can help boost your content strategyA plan for creating, publishing, and managing content to meet business goals..

Concentrating on your audience and then using keyword data to enhance insights will result in far more successful campaigns and higher-quality content overall. You can come up with relevant content topics that your target audience will enjoy by picking out your main keyword, researching related search terms, and identifying user intent.

Select Your Main Keyword

One way to choose your main keyword is to consider the keywords your site is already ranking for. Next, use an analyticsThe systematic computational analysis of data or statistics to gain insights and support decision-ma... tool — like Google Analytics — to dig into your website's traffic sources. Then, comb through your organic search traffic bucket to find out what terms your visitors are using. Make sure to examine the ones at the top and choose the most appropriate one for your brand and material.

Research Related Terms

After you've decided on your main keyword, look at the related search terms that come up when you enter that keyword into Google. Once you’ve entered your keyword, navigate to the bottom of the results page for search suggestions linked to your initial input. These suggestions can help you come up with topics that are relevant to your target audience.

Identify User Intent

To verify user intent, enter a keyword into a search engine and observe what types of results come up. Identifying user intent allows you to narrow down your topics to those your audience is truly interested in. Moreover, it can help establish your business as an industry leader in addition to helping you rank better.

These steps will help you come up with content topics that can enrich your brand’s online presence. However, it’s important that you have a solid content strategy to back your ideas up. Visit Bliss Drive today and check out our content marketingA strategic approach focused on creating and distributing valuable, relevant, and consistent content... services for a specialized content strategy that will make your brand stand out.