How Does Trust Affect eCommerce Growth

The quality of your product and a well-functioning website are both important in eCommerce. Trust, however, is the most crucial aspect in determining whether a visitor would buy from you. Without consumer trust, no amount of business excellence can significantly increase your eCommerce sales.

Positive Testimonials

Good reviews and testimonials indicate that your brand and products are trustworthy. Post testimonials from previous satisfied customers on your website, on social media sites, and in emails to your subscribers. Your users' decision to buy or not buy is heavily influenced by what other people have to say about your products.

Trust Badges

Although testimonials are a good indicator of trust value, they do not guarantee that your website is reliable. There may still be a gap in a potential buyer's thinking after reading and hearing all word-of-mouth and first-hand reviews. Obtaining a trust badge encourages your clients to put their faith in you and your company since they signal that your website provides high-quality products and services.

Customer Service

Trust can also be established by making sure that your customers are able to reach you at any time. Your contact page and information should be up-to-date and included on each page of your website. Live chat may also be a substitute for face-to-face conversation and gives clients the impressionWhen an ad is displayed on a user’s screen. that you care about them and that someone is listening to their problems.

The growth of your eCommerce business is heavily influenced by trust. Visitors will drift towards competitors and choose other options if they don't trust you. Keep in mind that it takes time to build trust. Positive client feedback and frequent client communication do not guarantee immediate results. 

That’s why it’s important to invest in a strategic marketing plan in order to establish a positive online presence. Visit Bliss Drive today to learn more about our eCommerce SEO services and how we can help you build a fully customized SEO plan that will boost your brand's image and trustworthiness.