With the increase in online shopping, the cost of digital advertising is expected to reach $389 billion in 2021. A portion of this is likely to go to the cost of paying for SEO services as well as other forms of online marketing.
However, the average monthly cost of SEO for ecommerce businesses varies depending on a number of factors. Typically, an effective local SEOOptimization strategies aimed at improving a website’s visibility in local search results. campaignA set of ad groups sharing a budget, targeting options, and other settings. can cost $500.00 or more on average if you’re working with a reputable agency. This figure can be higher or lower depending on the size of your business, chosen package, desired results, and campaign length.Â
Although more affordable SEO packages can cost a few hundred dollars per month, a national or international strategy can cost anywhere between $2,500 to $5,000 a month.
If you’re not sure where to start, you should budget for an SEO strategy that is sustainable over the course of half a year at the very least, and ideally a whole year. This way, you’ll be able to see measurable results and evaluate the success of your campaign.
Investing in SEO is particularly vital for e-commerce stores. If your website is properly optimized, it is more likely to show up in the first few search results that users see. With increased traffic, you are more likely to see increased sales.
Among other techniques, the process of improving SEO involves link buildingThe process of acquiring backlinks from other websites. to increase URL and domain rating scores, enabling users to find your website more quickly on search engines.
Another factor that determines your SEO budget is how well you compare to your competition. For smaller businesses, it can be tempting to spend as little as possible on SEO services. However, this can leadA potential customer referred by an affiliate who has shown interest in the product or service but h... to a lack of progress or even black hat practices that can lead to a Google penaltyA negative impact on a website’s rankings due to violating Google’s guidelines..
The good news is that some firms offerThe specific product or service being promoted by affiliates. trial packages to test their services or smaller link-building packages to help maximize your ROI. Contact us at Bliss Drive today to learn more about how SEO practices can improve the visibility of your e-commerce store.