Tracking, analyzing, and assessing performance takes time, but a continuous cycle of measurement and optimization is critical in establishing the key performance indicators (KPIs) that work for your business.ย
There are numerous ways to assess the effectiveness of a media content strategyA plan for creating, publishing, and managing content to meet business goals., but there are three key metrics that can help you not only measure but also maximize effectiveness โ consumption, engagementThe interactions that users have with a brandโs content on social media., and retention metrics. These are all available to view on Google Analytics.
These let you monitor the impact of your content marketingA strategic approach focused on creating and distributing valuable, relevant, and consistent content... initiatives by informing you about how many people viewed your content and how much time they spent on it:
These help you establish an engaged audience that may be converted into customers if you follow up with the correct lead generationThe process of attracting and converting prospects into potential customers. strategies. These indicators show how engaged your audience is with your content:
These allow you to track how successfully your material retains existing visitors, allowing you to see how many users return to your content and how frequently they do so:
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