How To Grow Your eCommerce Business With Customer Data

You can't reach your buyers if you don't know who they are or what their needs are. That’s why it's important to collect consumer data and adjust your strategy to get the best results. You can use consumer data to create personalized recommendations, rewards programs, and a fine-tuned marketing strategy that will help your eCommerce business grow.

Gathering the Right Data

Before taking action, it's critical to understand the various types of customer data:

Persona Data

The information you'll need to create customer profiles:

• On-paper: name, age, gender, location, and so on
• Descriptive: career, education, and income level
• Behavioral: how customers interact with a brands
• Psychographic: interests, likes/dislikes, etc.

Quantitative Data

These are the data that can be converted into numbers. This includes site visits, conversion rate, bounce rateThe percentage of visitors who leave a website after viewing only one page., etc.

Qualitative Data

This refers to data that is focused on your customers' experiences and how they perceive your brand.

Using Customer Data

Personalized Recommendations

Customers are more likely to purchase from a brand that makes an effort to understand their needs. You will understand your customers' preferences and come up with personalized solutions if you keep track of information such as location, purchasing habits, and brand perceptionHow consumers view and interpret a brand's image and identity..

Rewards Programs

Analyzing quantitative data such as visitor frequency will allow you to identify and reward your returning customers while also creating more personalized and targeted campaigns for customers who are visiting your store for the first time. You can track these with tools like Google Analytics.

Product Marketing

You can also use data to determine which products gained enough traction and which products are underperforming. Tracking cart-to-detail and buy-to-detail data will assist you in identifying your best-selling products so that you can focus on them and present them more effectively to your potential customers.

Customer data can be very helpful in coming up with the right strategies to grow your business. With the help of industry experts from Bliss Drive, you can expand your online store to its full potential. Check out our eCommerce SEO services and kickstart your journey to greater eCommerce heights!