Published on October 2, 2021
An eCommerce software or platform gives the client access to the front end of an online store. Clients can buy your products and services from your online store using any reasonable eCommerce software.
These platforms differ in terms of how much they can bind together and influence both front and back-end applications with their unique and shared data. A few examples of the various types of eCommerce software are open-source, licensed, and cloud-based.
The term open source refers to something that people can modify and share due to public accessibility. Open-source software is software that has the source code available for anyone to inspect, modify, and improve. Typically, open-source software is free.
For large, long-term projects, many users prefer to use open-source software. Because programmers openly distribute the source code for open-source software, users who rely on it for critical tasks can be confident that their tools will not vanish or fall into disrepair if their original creators stop working on them.
A licensed platform normally requires you to purchase a one-time permit in order to set up an online store with your preferred host. The permit specifies what you are permitted to do with the product, typically in terms of the number of saves you can create with that permit, access to the source code, and so on.
If you require the assistance of an organization and their service for your website, a licensed product is the best option. The disadvantage is that if the product becomes obsolete, you may need to migrate to a more current platform. Moving to a different platform will necessitate changes.
Software as a Service (SaaS) and Platform as a Service (PaaS) are the two most common cloud-based platforms used in eCommerce. SaaS uses the internet to deliver applications to users that are managed by a third-party vendor. The majority of SaaS applications are accessed via your web browser.
PaaS is similar to SaaS in that it provides a platform for software creation rather than delivering software over the internet. This platform is delivered via the web, allowing developers to focus on developing software rather than worrying about operating systems, software updates, and storage.
Regardless of the type of eCommerce software you select, you must devote additional time and effort to your digital marketing strategy. Some platforms include built-in SEO, but if you want your online store to stand out, you must invest in digital marketing services from industry experts.
Visit Bliss Drive today and check out our eCommerce SEO services for a custom-tailored, industry-specific, and all-encompassing digital marketing strategy that will maximize your digital footprint.
