What Is A Context-To-Content Strategy?

There's no denying that the digital marketing scene has changed dramatically in the last few years. It was previously possible to spread the word about your business with paid ads, but now, you need a complete content marketingA strategic approach focused on creating and distributing valuable, relevant, and consistent content... strategy to get good results.

Marketers have realized that the only way to stay ahead of the competition is to deliver the right message to the right people at the right time. A context-to-content strategy entails customized messaging that not only responds but adapts to consumers’ needs. Here’s how to implement it:

Know Your Audience

Context enables you to improve your customers' experiences by using real-time data to determine what types of content to provide based on where they are in the buyer's journey.

This includes knowing when to provide a discount on a product they viewed on your site, whether to add video on your product pages, or if they will engage more on certain platforms, and so on. 

Use Various Media

It’s now impossible to run a successful content marketing campaignA set of ad groups sharing a budget, targeting options, and other settings. by writing blog articles and requesting guest posts. As important as these are, they will not help your campaign if there are no visual elements. 

When adding visuals to your content, keep in mind that you should include more than just images. Videos, infographicsVisual representations of information, data, or knowledge intended to present complex information qu..., podcastsAudio content distributed through digital channels, often in series format., and other media can help add context to your campaign and make it stand out.

Analyze Consumer Data

Data can easily be tracked using analytics toolsSoftware used to track and analyze website performance, user behavior, and marketing efforts., like Google Analytics, but what matters most is how you use the data. Remember that having too much data with little to no context is detrimental to your marketing.

Consider whether the information you gathered improves your customer's experience. If your data indicates that it doesn’t, it may be time to devise a more imaginative and focused strategy. Luckily, an experienced digital marketing firm can help you with that.

Visit Bliss Drive today and check out our content marketing services to collaborate on a context-driven strategy that will boost your brand’s overall