What You Need To Know About SEO When Starting an eCommerce Business

With the variety of online retailers competing for customers, standing out can be a challenge. To make your online store more visible on search engines, investing in SEO services is the way to go. By ranking more highly on search results pages, you’re more likely to increase web trafficThe number of visitors to a website, often used as a measure of an affiliate's reach and influence. to your store and boost your number of sales.

Search engine optimization (SEO) involves a number of different factors. This includes both on-page and off-page techniques, designed to make your store more appealing for users and search engine crawlers. Read on to learn how to optimize your website. 

Why SEO Matters

Some business owners might be wondering whether investing in SEO is essential in the first place. Paid advertising options like ads and affiliateAn individual or company that promotes a product or service in exchange for a commission on the resu... links are other methods that attract users to your page. However, the difference is that SEO is an organic and cost-effective solution while the effectiveness of paid searchAdvertising on search engines, where advertisers pay to have their ads appear in search results. is limited depending on your budget. 

Best SEO Practices for eCommerce Businesses 

Since SEO can be complex for beginners, it’s difficult to summarize all the processes that are involved in optimizing your website. However, these three key practices are a great starting point in crafting an effective eCommerce SEO strategy. 

• Keyword researchThe process of finding and analyzing search terms that people enter into search engines.: By using specialized keywordsWords or phrases that users type into search engines to find information. related to your goods and services, you’ll help search engines understand your page content 
• Link buildingThe process of acquiring backlinks from other websites.: Internal links can encourage visitors to stay on your website for longer, while backlinksLinks from other websites pointing to your website, crucial for SEO. to other reputable blog articles can increase the authority of your brand
• User experience: Making your website easy to navigate and search can improve the checkout or subscription process, leading to more sales 

The bottom line is that SEO is essential to help potential customers find your website. Over time, combining this method with other sales strategies can drive conversions on a long-term basis. Learn more about how to increase online sales with Bliss Drive’s top 10 tips.