Frequently Asked Questions

When choosing an SEO company, follow this checklist:

Indeed, you should first and foremost define your goals. This allows you to narrow down your options from the onset, especially since SEO in California has become more widespread. You can then create an objective guide to make it easier for you to compare and contrast your choices. This guide should encompass factors such as: reviews, case studies, the company’s reputation, SEO services offered, client retention rate, pricing models, reporting methods, and the like. Once you have answers for each of these points of consideration, you can weigh out SEO companies side-by-side and make an informed decision.

On average, the cheapest costs for search engine optimization and digital marketing services are about $500 a month. However, this is for companies who are just starting out or who are looking to save. If your budget permits, expect to pay a lot more. More often than not, the average costs for SEO in California and the US are about $2,500 to $10,000 monthly.

Note that costs for search engine optimization depend on which specific services you opt for. SEO companies may have different pricing models—whether they charge a retainer fee which is most common, per project, or on an hourly basis. In some cases, they may be able to customize their packages, so it’s best to reach out personally to get a quotation (which is usually free).

You can consider a search engine company as “good” if they have a thorough understanding of your target demographic, and create a digital marketing campaign that directly addresses their needs. You want to make sure that the SEO company does not just use the same cookie cutter strategies for every client they work with or campaign that they handle. One of the best ways for determining their results are from case studies, third-party review websites, and client retention rate.

In six months, you should ideally see your company on the first page of search engine results pages (SERPs) for your chosen target keywords. You should also monitor your organic search traffic with tools like Google Analytics. Look into your increase (or decrease) in backlinks, as well as your domain and page authority.

There are several other KPIs that should help you evaluate if your SEO company is actually working for you as promised. Once you notice some movement or fluctuation in your keyword rankings in the first three months of deploying search engine optimization strategies, you can say that the SEO company’s strategies are beginning to work.

You can check if a site is really SEO-optimized by tracking its keyword rankings as this is a clear indicator of how well different pages are performing. Next, have a look at its page load speed. Bounce rate increases if your page takes longer than three seconds to load and visitors are more likely to abandon it. If the website’s technical structure, meaning its UX and UI are well-designed, easy to navigate, and clear enough to understand, then it has likely been SEO-optimized. Other measures for a site’s SEO include its mobile friendliness, as well as its content quality and relevance.

SEO companies are definitely worth the money as outsourcing their services allows you to focus on other aspects of your business. As the field is continuously growing and expanding, there is so much ground to cover. Consider hiring a SEO company for your digital marketing campaigns and strategies as these professionals are always updated with the latest industry trends, technical know-how, and best practices. They know what works and what doesn’t, and can advise you accordingly based on your needs and goals. Rest assured, an SEO company is worth the investment if it means being in the right hands.