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PRICING
SERVICES
COMPETITIVE ANALYSIS
SEO SERVICES
CONVERSION RATE OPTIMIZATION
WEB DESIGN
CONTENT MARKETING
PAY PER CLICK
ABOUT US
ABOUT US
SUCCESS STORY
PRESS & MEDIA
WEBSITE PORTFOLIOS
RESOURCES
CONTACT US
949-229-3454
PPC (Pay-Per-Click) and Paid Advertising
Glossary
PPC (Pay-Per-Click) and Paid Advertising
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
u
v
w
x
y
z
a
Ad Copy
Ad Exchange
Ad Extensions
Ad Fatigue
Ad Fraud
Ad Group
Ad Network
Ad Position
Ad Preview Tool
Ad Rank
Ad Relevance
Ad Scheduling
Ad Spend
AdWords
Affinity Audiences
Attribution Modeling
Auction Insights
b
Banner Blindness
Bid Strategy
Broad Match
Budget Allocation
Bumper Ads
c
Call Extensions
Call-Only Ads
Callout Extensions
Campaign
Click Fraud
Contextual Targeting
Conversion Funnel
Conversion Tracking
Cost-Per-Acquisition (CPA)
Cost-Per-View (CPV)
CPC (Cost Per Click)
CPM (Cost Per Thousand Impressions)
Creative Optimization
Cross-Device Targeting
Custom Audiences
Customer Lifetime Value (CLV)
Customer Match
d
Demand-Side Platform (DSP)
Demographic Targeting
Display Ads
Display Network
Dynamic Search Ads
e
Enhanced Campaigns
Enhanced Cost-Per-Click (ECPC)
Event Tracking
Exact Match
f
Frequency Capping
g
Geofencing
Geotargeting
Google Ads Editor
Google Tag Manager
i
Impression
In-Market Audiences
Interactive Ads
Interest Categories
Interest Targeting
k
Keyword Match Types
l
Lead Generation Ads
Location Extensions
Lookalike Audiences
m
Modified Broad Match
n
Native Advertising
Negative Keywords
Non-Skippable Ads
o
Overlay Ads
p
Paid Search
Pay-Per-Impression (PPI)
Phrase Match
Placements
PPC (Pay-Per-Click)
Private Marketplace (PMP)
Programmatic Advertising
q
Quality Score
r
Real-Time Bidding (RTB)
Remarketing Lists for Search Ads (RLSA)
Responsive Ads
Responsive Display Ads
Responsive Search Ads
Retargeting
Return on Ad Spend (ROAS)
s
Search Network
Site Link Extensions
Skippable Ads
Smart Bidding
Smart Campaigns
Supply-Side Platform (SSP)
t
TrueView Ads
v
Video Ads
View-Through Conversion
Viewable CPM (vCPM)
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PPC (Pay-Per-Click) and Paid Advertising
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Social Media Marketing
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