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As a small business, it can seem impossible to outrank your larger, more funded competitors for the most popular and profitable search keywordsWords or phrases that users type into search engines to find information..
While you may not be able to match your larger competitors’ budgets, you do have a very useful advantage: access.
From reaching out to other businesses with special deals and offers to contacting the owners of local organizations, being part of a small business means you can implement a variety of highly effective strategies that are “too small” for your larger competitors.
Below, we’ve listed five of our favorite local link buildingThe process of acquiring backlinks from other websites. techniques that your small business in the Los Angeles area can use to increase your search visibility, generate more traffic and bring in clients and customers using SEO. Learn more about local SEO in Los Angeles.
One of the easiest ways to earn links from other local businesses is to offer a special discount to their customers.
For example, if you own a restaurant in a specific area, you can reach out to doctor’s offices, car mechanics, parking garages, dentists, study centers and other businesses in the area to inform them that you’ll provide a 10% discount for customers that bring their receipt into your store.
This strategy works because it’s a two-way value exchange. Your offer strengthens their unique sales proposition, all while generating leads for your business. Ask them to add the discount to their website and it also becomes a highly effective strategy for building local one-way links.
If your area is home to local meetup groups and clubs, you can offer to host them at your venue either for free or at a heavily discounted rate. You can even sponsor a group and offer a service or product of some kind.
In exchange, you can ask the group or club to list your venue on their website as a sponsor or supporter. This is a great way to build links for cafés, restaurants and bars, all while building a local customer base at the same time.
Businesses love to be mentioned online, especially on the websites of other businesses in their area. Another easy way to earn links from nearby businesses is to create “best of” lists on your website that catalog the best restaurants, cafés and other local businesses around yours.
Once you’ve completed the list, you can reach out to the businesses mentioned in your content and let them know why you’ve included them. Since social proofThe influence that other people’s actions have on one's own behavior, often seen in likes, shares,... is such a useful marketing tool, most local businesses will be happy to mention and link to your list from their own websites.
This is another tip that works extremely well for cafés, restaurants, bars and other venues. If you have a business that can host other people easily, try holding a local event that attracts owners of other local businesses.
Not only can local networking events help you develop new connections -- they can also play a part in establishing new partnerships and groups. Promote the event the right way and you can even earn links from local government websites and directories.
Moz has an excellent post on putting this strategy to work that covers the entire process of using local events to build valuable one-way links to your website.
Finally, one of the easiest ways to earn links from other local businesses is to review them. Most businesses love positive reviews, especially from people in the community. Post a helpful review of a local business and there’s a good chance they’ll link to you to earn some social proof.
Although this strategy can work for any local business, it’s most effective for business in different industries from the subject matter they’re reviewing. If you own a local newspaper or magazine, a series of targeted, detailed reviews can be a tremendous source of highly relevant links.
Our company specializes in link building and promotion for businesses in Los Angeles County and throughout Southern California. Our expert team can help you think up new SEO Los Angeles link building strategies that improve your rankingsThe position at which a website appears in the SERP., generate more traffic and drive more sales.
Your journey with Bliss Drive starts with a 30-minute consultation, where we evaluate the alignment of our expertise with your growth goals. We partner only with brands ready to leverage strategic SEO for measurable impact, ensuring our approach drives the results you need to stay competitive.
While you focus on running your business, we conduct a rigorous analysis of your site’s data, competitive positioning, and target market. Using our P.A.C.E framework, we provide clear, actionable insights—no jargon, no ambiguity. For added peace of mind, our Sprint is backed by a 100% satisfaction guarantee: if our approach doesn’t meet your standards, we offer a full refund, no questions asked.
Your Sprint concludes with a custom, 6 & 12-month SEO roadmap—an actionable strategy designed to achieve your business goals. Each recommendation is tailored to address your specific needs and growth potential, with transparent explanations behind every decision. You’ll have a clear, data-backed path to success, empowering you to confidently move forward.
With your roadmap in hand, you have complete control over the next steps. Implement our recommendations independently with confidence, or partner with us to execute the strategy seamlessly. If you choose to continue with Bliss Drive, we’ll manage the technical intricacies, enabling you to stay focused on scaling your business while we handle the SEO.
A well-optimized Google My Business (GMB) profile is essential for local visibility. Our team ensures your GMB profile is complete, accurate, and strategically crafted to appear at the top of local search results. We:
With Bliss Drive, your GMB profile becomes a powerful asset that attracts nearby customers searching for businesses like yours.
Targeting the right keywords is vital to capture qualified local traffic. We conduct in-depth research to identify keywords that your local customers are searching for, focusing on phrases that drive both visibility and conversions. Here’s how we do it:
This precise keyword targeting increases your chances of being found by customers in your community who are ready to take action.
Consistency across online directories is crucial for local SEO. Our team manages your business’s listings across popular directories, ensuring accurate, up-to-date information that strengthens your local search authority. We:
By maintaining accurate directory and citation listings, we help search engines recognize your business as a reliable local presence.
Local backlinks are a powerful way to boost your credibility and ranking in local search results. Our approach to local link building includes:
With high-quality local links pointing to your site, we strengthen your authority and increase your visibility, making it easier for nearby customers to find you.
A well-optimized Google My Business (GMB) profile is essential for local visibility. Our team ensures your GMB profile is complete, accurate, and strategically crafted to appear at the top of local search results. We:
With Bliss Drive, your GMB profile becomes a powerful asset that attracts nearby customers searching for businesses like yours.
Targeting the right keywords is vital to capture qualified local traffic. We conduct in-depth research to identify keywords that your local customers are searching for, focusing on phrases that drive both visibility and conversions. Here’s how we do it:
This precise keyword targeting increases your chances of being found by customers in your community who are ready to take action.
Consistency across online directories is crucial for local SEO. Our team manages your business’s listings across popular directories, ensuring accurate, up-to-date information that strengthens your local search authority. We:
By maintaining accurate directory and citation listings, we help search engines recognize your business as a reliable local presence.
Local backlinks are a powerful way to boost your credibility and ranking in local search results. Our approach to local link building includes:
With high-quality local links pointing to your site, we strengthen your authority and increase your visibility, making it easier for nearby customers to find you.
