Search Engine Optimization (widely known as SEO) involves optimizing the content and structural design of your website. When performed properly, Small Business SEO enhances your site’s visibility on search engine result pages when someone searches for a particular keyword or phrase. The objective is to generate an attractive return on investment for your business caused by a higher number of qualified visitors to your website.
TAILOR-MADE DIGITAL MARKETING SOLUTIONS FOR SMALL BUSINESSES
It’s easy for a small business to get drowned out of search results when larger competitors are flooding the search engine space thanks to their extensive budgets and non-stop marketing efforts. However, you don’t have to spend a fortune to get results that allow you to become a leader in your industry, or to even surpass much larger companies in terms of search engine rankings. Bliss Drive's results-oriented Small Business SEO can your small business a leg up through specially targeted digital marketing campaigns that are specially designed to focus on your strengths. When working with us, your small business will:
• Expand its Online Presence
• Rank Higher in Search Engines
• Build Brand Name Recognition
• Attract More Clients and Customers
• Become a Go-To Source for Information in Your Industry
• Cultivate Customer Loyalty
• Solidify Your Business Reputation
• Achieve Better (and more) Traffic from Qualified Visitors
• Get More Leads and Make More Sales
LEVEL THE PLAYING FIELD AGAINST LARGER COMPETITORS
Bigger businesses often have bigger budgets that allow them to crowd the marketing space. But, Bliss Drive's digital marketing efforts are combined with other more expensive methods like broadcast and print advertising, so they’re not focusing all their energy on just SEO. This is where you have an advantage because clever SEO strategies allow for small businesses to rise above their competitors and claim a spot as a leader on the major search engines.
Since local customers and clients are the bread and butter of small businesses, a solid small business SEO strategy is key to getting and keeping their attention, thereby turning them into loyal, return customers. Our high-quality content creation, expert web development skills, and small business SEO solutions will drive your online visibility to new heights.
INFORMATIVE AND VALUE OPTIMIZED
How can your website cut through the crowded search engine landscape? Organic search results are driven by high-quality content and focused search engine marketing that is based on real data.
Everything on your website is an opportunity to provide value to anyone who visits. Visitors will associate your business with value and return again and again for the information they want, but you must have that information available – otherwise, your visitors will become nothing more than a list opportunity.
TARGETED AND DIRECT
How does your small business stand out in your industry? Does your site rank for the organic search terms that consumers are using to find your products or services? What are your strengths and weaknesses? How can you use SEO to meet your customer’s needs and wants? For SEO services and efforts to work, we have to identify these factors before taking action. If you begin your Small Business SEO campaign without doing the proper research, you’re just wasting time and money.
Before we can develop a digital marketing plan that’s going to be effective, we have to know where you stand in your industry. We want to understand how we can propel your small business to the forefront. This is why we spend time gathering data first, and then create a suitable strategy.
Our team will optimize your website on a large scale, including original and intriguing content, specialized landing pages, and regularly posted materials like blog posts and special offers. This, along with an array of other methods we implement, will help bring your website to the forefront of your industry.
REVOLUTIONARY & UP-TO-DATE
Our SEO agency understands the need for small businesses to be up-to-date with the latest trends in SEO and digital marketing. We utilize the latest marketing channels and enterprise SEO platforms to drive only the highest quality organic traffic to your site. Our cutting-edge solutions also employ paid search to act as a supplement for placing you in front of your target audience as quickly as possible.
OUR 7-STEP SEO PROCESS FOR YOUR SMALL BUSINESS SITE
1. DISCOVERY
Successful SEO depends on established agency objectives. Your website must be discoverable as much as your business needs to know what your target audience wants. Thus, we perform extensive research into your small business and how it can meet the needs of your ideal customers.
One example is targeted keyword research. First, we learn what search terms your customers are using to find businesses in your industry, then we apply the search terms to your online content to ensure that when customers start looking for business, they find yours.
2. STRATEGY
Goals come in long-term and short-term, and we aim to surpass both. We plot out the best approach to tackle every step of the SEO process for small businesses. From content creation to marketing channels and distribution, we set an actionable plan into motion that will set the course for achieving each goal.
3. BENCHMARKING
If we track what works and what doesn’t, we can improve or modify the initial plan. Key performance indicators help us to measure successes and failures. Benchmarking helps us find the strengths in the process and identify the weaknesses.
Targets like social media post engagement, the number of times a webpage is viewed, and even sales and revenue are measurable data that help to determine if the digital marketing strategy is on track and where it should be modified.
4. SITE OPTIMIZATION
Affordable SEO requires constant monitoring and updating of webpages, blogs, and content. Search engines change their results criteria continuously. To keep up, your content must be continuously refreshed and optimized at regular intervals. Small business websites have more pressure to keep their sites optimized so they can stay at the forefront of search engine results.
Good optimization includes updating broken links, eliminating duplicate content, correcting typos, grammatical errors, spelling and much more. Your site should embody the type of service your business provides. A polished site equals a polished business.
5. CONTENT DEVELOPMENT
Content is the linchpin of your SEO strategy. Without it, you have no website. Some businesses purchase a domain name, create a one-page website and then wonder why they don’t see the returns they expected. Not yours though, because we work with you to create content that attracts visitors and converts them into repeat customers!
Our content creators compile relevant information to populate your website with outstanding content. We gather case studies, customer reviews, research-based information, and even images and video to create a repository of information your visitors will rely on and repeatedly return to.
6. LINK BUILDING
When another website links to your content, your website develops authority. Inbound links are an opportunity to promote your content to a wider audience. Likewise, when you link to external sites, they are more inclined to return the favor with a link to yours. It also pushes your website up the ladder in search engine rankings because of increased traffic referred from other websites.
We build links to other content relevant to your small business. To do this, we network with adjacent websites, and platforms that your ideal clients visit, giving your target audience easier access to you.
7. REVIEW & REPORTING
Reviewing the data and reporting results are the only way to determine the success of our efforts. When your small business sees an increase in revenue or your leads jump by 15 percent, it’s important to learn where they come from. Search data and other metrics give us this information.
Our agency will regularly keep you abreast of your website’s performance using the data we collect. We’ll inform you on what’s working, what needs to change, and how we can help improve your site’s metrics.
BLISSDRIVE HAS YOU COVERED
As your dedicated SEO team, our job is to push your small business to the top of the search engine results pages. Our made-to-order services for Small Businesses include:
• Search Engine Marketing and Optimization
• Social Media Management
• Content Marketing Campaigns
• Paid Search Market
• Web development
• Email Marketing
• And more!
WHAT MAKES OUR SMALL BUSINESS SEO SERVICE DIFFERENT?
Small businesses require a nuanced approach to SEO and digital marketing. As they are less likely to have the name recognition of larger companies, their reputations hinge on the value they provide and their interactions with clients. When marketing online, your website is one of the first interactions you have with clients. This means your website is giving the first impression of your business – and we all know how important first impressions are. Ideally, you want to build a good relationship based upon your first contact with a potential customer. As such, we work with your business to create a solid SEO strategy that caters to these delicate interactions. Our goal is to grab the attention of your visitors, keep them engaged, and entice them to take action – ultimately, greatly improving your website’s conversion rates.
CONTACT US TODAY AND LET’S TALK ABOUT SEO STRATEGY FOR YOUR SMALL BUSINESS!
Whether you’ve been doing SEO and digital marketing yourself, or hired an agency in the past, you owe it to yourself to see what we can offer you. With extensive experience working with small businesses from every industry imaginable, we have the techniques and knowledge to make a real difference – not just empty promises. Our track-record is proven, and our case studies speak for themselves. Bliss Drive goal is to build a close relationship with you so your business can continually reach new heights, become a real competitor, and enjoy sustainable, long-term growth. Contact us today and let’s talk!
